For the first time since the $195,800 E39 of 2003, the BMW M5 is available for under $200,000.

Dubbed the M5 Pure, this new entry-spec model is available now in Australia, priced from $185,000 plus on-road costs.

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In creating that saving over the $229,540 M5 BMW has removed a lot of superfluous luxuries, such as the soft-close door mechanisms and the sun blinds, while the roof lining is no longer alcantara. More importantly for us, the M5 Pure – despite being referred to in the press release as ‘track-inspired’ – does without the Competition Pack, which has been standarf-fit on the F10 M5 since 2013.

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While there’s no less torque (680Nm) and slightly less power (412kW versus 423kW), the Comp Pack’s removal means the M5 Pure sits 10mm higher and has less aggressive damper and steering tuning… and the myriad electronic aid functions are on a tighter leash.

The M5 Pure options list was kept deliberately short, with items such as the sunroof and television functionality possible. Standard in Frozen blue matte paint, there is a range of colour options available.

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The rest of the specification is reasonable, with the seven-speed dual-clutch transmission, active M differential and dynamic damper control remaining. There’s also 20-inch alloy wheels and the M5’s compound brakes. Satellite navigation, reversing camera and head-up display also remain.

Yes, it’s still a lot of money, but at a near-$45K saving over the regular M5, the Pure edition should open up M5 ownership to a far wider audience… and offer plenty of scope for aftermarket modification, should you be so inclined. It should also give the model a sales injection in the face of ever-increasing competition.

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