BMW has crushed M3 and M4 pricing by up to $17,470 while adding further standard spec, in a move that might help win over those procrastinators sitting on the fence between Mercedes-AMG’s C 63 S and BMW’s M3 Sedan.

M4 Convertible receives the largest discount, now available from $161,900, while the sibling Coupe drops $16,400 off the ticket to $149,900, excluding on-roads.

M3 Sedan is surely set to entice, receiving a $16,400 discount and available at a smidge under 140k to retail from $139,990.

BMW-M3-Blue-Rear

The price cuts are available on vehicles produced from July, and will include a bevy of extra equipment across the models. These include a tyre pressure monitor, head-up display, lane change warning, driving assistant, adaptive LED headlights, ConnectedDrive Freedom package and internet connectivity.

The interior will also include full leather Merino upholstery with extended leather trim and leather instrument panel provided as no-cost options.

Performance will remain identical, with the 3.0-litre twin-turbocharged six-cylinder producing 317kW of power and producing 550Nm of torque to accelerate the Ms from 0-100km/h in 4.1sec.

Mercedes-AMG’s C 63 S competitor sits higher up the price scale, but if BMW can entice the aforementioned fence-sitters we could have a good old-fashioned performance car price war on our hands, and that can only be good for the consumer.

BMW-M3-Blue

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Sometimes known to whisper to gravel, Alex crafted his early childhood driving skills in an old 260z on the back roads of country Australia. Having spent over a decade as an automotive photographer and freelance journalist he combines his wisdom to produce the unique content that is Trailing Throttle. t: @alexsrae