Lamborghini has announced a third model to join its vehicles range – a performance SUV modelled off their 2012 ‘Urus’ concept car. The high performance SUV is planned to be introduced in 2018, and will be manufactured in Sant’Agata Bolognese.
The SUV market is new territory for the Italian manufacturer, however Lamborghini claims it will “herald additional growth and significant opportunities across the marquee with the expansion of the product range. It will also determine a substantial increase in the production capacity of the factory”.
The four-wheel drive is expected to share design linage with the Huracan, and to keep weight as low as possible, Lamborghini will make extensive use of carbon fibre construction. The engine specifications are still unknown, but the concept for the new SUV is equipped with a petrol-electric hybrid, a V10 engine cooperating with an electric motor which made a combined total of a staggering, 440kW.
Lamborghini President, Stephen Winklemann, said: “This is a proud moment for everybody in Lamborghini. The introduction of a third model line endorses the stable and sustainable growth of the company and signifies for us the beginning of a new era. The new SUV will be made in Sant’Agata Bolognese, demonstrating our commitment to safeguarding the values of ‘Made in Italy’ worldwide.”
The move to follow suit with a large number of car manufacturers and build a luxury SUV arouses conflicting debate as to whether Lamborghini is leaving the brand’s heritage of building strictly cutting-edge sports cars. If the price is right, there is no question that Lamborghini’s move into the SUV market will expand the marquees appeal beyond performance car enthusiasts.